Privacy policy
🔐 Pro Armour Privacy Policy
Effective date: 23 June 2025
(Replaces previous version dated 10 December 2024)
1. Who We Are
Pro Armour ("we", "us", or "our") operates the website www.pro-armour.co.uk (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you use our Site, contact us, or purchase our products and services (collectively, the “Services”).
We are the data controller for the purposes of the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018.
2. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised “Effective Date.” Where required by law, we will notify you and/or seek your consent.
3. The Information We Collect
We collect and process personal data that you provide directly to us, as well as data collected automatically or from third parties.
a) Information You Provide:
Contact details (name, address, phone, email)
Order information (products purchased, billing and delivery details)
Account credentials (if you register for an account)
Customer support communications
Providing this data is usually necessary to complete your transaction or respond to your enquiries.
b) Information We Collect Automatically:
We collect data through cookies and similar technologies:
IP address, browser type, device details
Pages visited, time spent on the site, referring URLs
Location data derived from your IP
For more detail, see our Cookie Policy.
c) Information from Third Parties:
We may receive personal data from:
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Service providers, such as Shopify and payment processors
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Advertising or analytics partners
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Social media platforms, if you interact with our accounts
We only collect what is necessary to fulfil contracts, deliver services, or comply with legal obligations.
| Purpose | Legal Basis |
|---|---|
| Process and fulfil your orders | Contractual necessity |
| Provide customer support | Legitimate interest |
| Maintain your account | Contractual necessity |
| Improve our services and website | Legitimate interest |
| Prevent fraud and ensure security | Legitimate interest / Legal obligation |
| Send marketing communications (if opted in) | Consent or legitimate interest (you can opt out at any time) |
5. Cookies & Similar Technologies
What Are Cookies?
Cookies are small text files placed on your device when you visit our Site. They allow us to recognise your browser, remember your preferences, and improve your experience. Some cookies are strictly necessary for our website to function, while others help us improve performance, personalise content, or deliver relevant advertising.
Types of Cookies We Use
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Essential Cookies
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Required for the operation of our Site (e.g. shopping cart, checkout, secure login).
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These do not require your consent.
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Performance & Analytics Cookies
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Help us understand how visitors use our Site (e.g. page views, traffic sources, errors).
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We use tools such as Google Analytics.
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These cookies only run with your consent.
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Functionality Cookies
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Remember your preferences and choices (e.g. language, region).
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These enhance your experience but are not strictly necessary.
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Advertising & Targeting Cookies
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May be set by us or third-party partners (e.g. social media platforms, ad networks).
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Used to deliver relevant ads and measure effectiveness.
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These only run with your consent.
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Legal Basis for Use
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Essential cookies: Legitimate interest (necessary to operate the Site).
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Non-essential cookies (analytics, functionality, advertising): Your consent.
Consent & Control
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On your first visit, we will ask for your consent to place non-essential cookies.
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You can accept or reject these cookies at any time using our cookie banner or by adjusting your browser settings.
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If you reject cookies, the Site will still function, but certain features may be limited.
Managing Cookies
Most web browsers allow you to:
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View which cookies are stored,
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Delete cookies,
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Block all or specific types of cookies,
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Set preferences for certain websites.
Guidance on managing cookies can be found at www.aboutcookies.org or via your browser’s help section.
Third-Party Cookies
Some cookies are set by third parties (e.g. analytics or advertising providers). These providers have their own privacy and cookie policies, which we encourage you to review.
Retention
Cookies are stored for varying durations:
Session cookies are deleted when you close your browser.
Persistent cookies remain until they expire or you delete them.
6. Who We Share Data With
We may share your personal data with:
Trusted service providers, e.g. Shopify, couriers, payment processors
Marketing and analytics partners (with your consent where required)
Government authorities, if required by law
Business successors, in the event of a sale, merger, or restructure
We do not sell your personal data.
7. Data Transfers Outside the UK
Where personal data is transferred outside the UK (e.g. to Shopify in Canada or the US), we ensure adequate safeguards are in place, such as:
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UK International Data Transfer Agreements (IDTAs)
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Standard Contractual Clauses (SCCs)
8. Data Retention
We retain your data only for as long as necessary to:
Deliver the Services
Comply with legal obligations (e.g. tax and accounting)
Resolve disputes and enforce agreements
When no longer required, your data is securely deleted or anonymised.
9. Your Rights
Under UK data protection law, you have the right to:
Access your personal data
Correct inaccurate data
Request deletion (“right to be forgotten”)
Object to or restrict certain types of processing
Withdraw consent where given
Data portability
Lodge a complaint with the UK Information Commissioner’s Office (ICO)
To exercise your rights, email us at: info@pro-armour.co.uk
10. Children’s Privacy
Our Site is not directed to children under 13, and we do not knowingly collect their data. If you are a parent or guardian and believe we have collected data from a child, contact us to request deletion.
11. Security
We take appropriate technical and organisational measures to secure your data. However, no method of transmission or storage is 100% secure. Please use strong passwords and avoid sharing credentials.
12. Contact Us
If you have any questions, concerns, or requests, contact:
Data Protection Officer
Pro Armour
📧 info@pro-armour.co.uk
🌐 www.pro-armour.co.uk
13. Order Fulfilment & Security
Order Packing Cameras & Data Protection
To ensure accuracy and maintain high service standards, our fulfilment team uses cameras in our packing area to record the preparation and dispatch of customer orders.
Purpose: These recordings are used exclusively for quality control, training, and resolving order fulfilment queries.
Access: Only authorised staff at Pro Armour Ltd can view the footage. Customers and external parties do not have access to these recordings.
Sharing: Footage will never be shared with third parties, except where required by law or regulatory authorities.
Retention: Recordings are stored securely and kept only for as long as necessary for operational and legal purposes, after which they are permanently deleted.
Data Protection: All recordings are handled in line with the UK GDPR and the Data Protection Act 2018.
This process helps us prevent errors, verify fulfilment, and protect both our business and our customers.
✅ Summary of Key Points
We only collect necessary personal data
We never sell your data
You can access or delete your data anytime
We use cookies, which you can manage
Your data is stored securely and used responsibly